LEGO® BUILD THE THRILL EXPERIENCE ARRIVES IN DENVER, CO

Formula 1® Fans are Invited to Build the Thrill in Denver

WHAT: Get ready to drive into the Formula 1® excitement with the LEGO® Formula 1 Off Track experience. This immersive activation is designed to captivate racing fans of all ages with a variety of play zones where participants can build, race and explore the many ways to bring the race home with LEGO Formula 1. For both seasoned racing enthusiasts and curious newcomers, there’s something for everyone to enjoy. From hands-on building activities to high-speed racing simulations, each zone offers a unique opportunity to learn, create and compete with LEGO bricks.

FEATURING:

Life-sized LEGO Formula 1 Red Bull Brick-built Car

Snap a photo with an incredible 1:1 replica of a real Formula 1 Red Bull race car, made from 400,000 LEGO bricks.

Race Lab

Step into the race lab and customize your own mini race car with LEGO bricks.

Wind Tunnel

Test the car in a wind tunnel simulation, just like those used by Formula 1 teams to see how air moves around their race cars.

Thrill City Circuit

Race against the clock or your friends with the custom-built LEGO Formula 1 mini race car.

Winners’ Circle Podium

Celebrate a winning race by taking the podium alongside your fastest mini race car build for the ultimate victory photo.

Pit Lane Challenge

Participants join the pit crew and test their skills in time-based pit stop games inspired by the drivers’ challenges that prep them for race day.

Product Displays

Explore the latest LEGO sets to fuel the fandom from LEGO Speed Champions, LEGO Technic™, LEGO Icons, LEGO DUPLO® and more.

WHERE:

Denver Union Station

Address: 1701 Wynkoop, Denver, Colorado 80202

WHEN:

9/12–9/13

TIME: 10am — 6pm, line may close early based on capacity. Digital Queue opens at 9:30am.

HOW:

This event features a text-based digital queuing system that reserves your position in line. Scan a QR code, enjoy your surroundings, and return to the venue when your spot is available.

WHO:

The free experience is best suited for families and kids 6-12 but all ages are welcome.

FORMULA 1® RACE WEEKEND

The FORMULA 1 TAG HEUER GRAN PREMIO DE ESPAÑA 2026 takes place in Madrid from September 11–13, making it a big weekend for Formula 1® fans. Experience the excitement at Denver Union Station with the LEGO® Formula 1 Off Track experience.

Saturday, September 12 — Practice 3 | 2:30 AM

Saturday, September 12 — Qualifying | 6:00 AM

Sunday, September 13 — Grand Prix Race | 5:00 AM

Times shown in Denver time.